The Director General and CEO of the Rivers State Tourism
Development Agency, Dr. Sam Dede has said that the 2014 edition of Carniriv,
the Port Harcourt Carnival is set to go down in history as the most colourful
and memorable carnival event ever witnessed on the African continent in recent
times. Dr. Dede, an award winning actor and lecturer, gave the hint at a media
interactive forum held in Port Harcourt to announce the 2014 edition of the
carnival which is scheduled to hold from the 14th – 20th of December in Port
Harcourt, the Rivers State capital.
According to him, an estimated number of over five hundred
thousand participants made of residents, tourists, fun lovers and representatives
of corporate bodies will converge in Port Harcourt during the one week period
of the carnival with estimated daily business exchanges running into several
millions.
He also revealed that the carnival is repackaged to deliver
value and cement Port Harcourt’s reputation as a foremost tourist city in
Africa.
Dr Dede also spoke about the technical innovation of the
2014 edition of the carnival. ‘This year, we are set to introduce our state-of-the-art
performance stage spanning 140 feet and reputed as the biggest of its kind in
Africa. The stage has the capacity to hold a large collection of performers at
once and withstand heavy duty equipment and stage accessories. The stage will
also be deployed for the first time for the benefit of sponsors in the areas of
branding and related purposes,’ he said’
In response to media enquiry, Dr Dede provided insights
about the commercial opportunities available for the 2014 edition of the Port Harcourt
carnival.
"We have opened up the carnival for commercial exploitation
from interested corporate bodies by packaging at least twelve signature
carnival events into stand-alone brands for category sponsorships. Each
category sponsor is entitled to multiple levels of commercial and
non-commercial exploitations such as publicity, speaking opportunities,
branding, the distribution of company mementos and other forms of corporate
canvassing," he said.
Chairman of the Board of Rivers State Tourism Development
Agency, RSTDA, Deacon Vincent Erinwo assured that the RSTDA will judiciously expend
every fund released by the government for the purpose of the carnival,
reiterating that the carnival is a project that is dear to the heart of the
Government and people of the state.
"We at the RSTDA have being given a matching order not only
to put the scare funds to the best use but to also seek for sponsorship and collaboration
from both corporate and non-corporate organisations to make the carnival a self
sustaining annual exercise in line with the vision of the state government, he
said."
Deacon Erinwo also promised that the 2014 edition of
Carniriv, which is themed as the One Love, One People edition will be
remembered for its organisation, audience management and satisfaction.
"We will exceed the expectation of our guests and indigenes alike with the quality of world class performers and chart toppers that will grace our events for one week. I will urge interested carnival lovers from both far and near to make early preparations in terms of visa secure and other travel arrangements in order to witness the world-class fiesta that awaits them from the 14th to 20th of December this year."
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